Webinar ROI Calculator

Scenario

Your webinar

Your calls

Investment & sessions +

Modeled results

Capital raised per $1 of ads

Capital per booked call$0

You pay per booked call$0Can be much lower: registrants from retargeting and your investor list cost little or nothing, and they are not counted here.

Intro calls booked0

New investors0

Projected raise$0


Step	Rate	People	Cost each

How it's calculated

Registrants = ad spend ÷ cost per registrant. Live attendees = registrants × live show rate. Intro calls booked = attendees × booking rate. Calls taken = calls booked × call show rate. New investors = calls taken × investment rate. Capital raised = new investors × average investment. Everything is multiplied by the number of sessions. "Typical" figures come from benchmarks for cold-traffic live webinars: about $20 per registrant, 20% to 30% live attendance, 30% of attendees booking a call and 70% of booked calls showing up. Capital raised is investor capital, not your revenue. Every input is an estimate: replace the defaults with your own numbers.